Teddy bears

Teddy Bears in Advertising

Almost since the Teddy Bears birth back in 1902, the Teddy Bear has been making his mark in the field of advertising.  You really don’t have to travel very far these days before you see that familiar smiling face of the Teddy Bear staring back at you from a shop window or even a car dealership.

Manufacturers of practically every item you can think of, has at one point or another, used the Teddy Bear’s image to promote their products from confectionery to cosmetics, from cereals to brandy.   Sometimes, the advertisers will use a ‘realistic’ Teddy Bear while at other times he may show a Teddy Bear that has been drawn with some humour or, even with some human qualities, depending on what it is the Teddy Bear is promoting.

In 1925, Rowntrees used a charming Teddy Bear on their cardboard advertisement.  Rowntrees show the Teddy Bear walking whilst at the same time carrying a banner with the words “Rowntree’s Chocolates In Fancy Boxes Make Dainty Gifts” written on it.

One of the most famous Teddy Bears ever used in the field of advertising was the Teddy Bear known as ‘Chad’ from Bear Brand stockings.  Practically every woman who ever wore nylons would have seen the wonderful Teddy Bear advertising them and probably every woman would have fallen in love with him.

Teddy Bears are used not only in the market of product placement but, they are also used to help promote charities.  For example, take the famous Pudsey Bear who helps raise funds for Children In Need.  Pudsey Bear was born in 1986 and he is named after the Yorkshire town of Pudsey, which just happens to be the home of his creator, Joanne Pidgeon.  Originally, Pudsey Bear was intended to host BBC’s Children In Need Appeal for just one year.  However, for reasons unknown to everyone, Pudsey proved to be so popular that he was asked to stay on and soon he became the Charity’s official mascot.  Now he is known by everyone.

His looks have evolved somewhat over the years into the big, cuddly yellow bear that we have all grown to know and love.

The image of Pudsey Bear has been used on many items including mugs, keyrings and many soft toy companies have made their own versions of him.  Like all Teddy Bears, Pudsey Bear can be relied upon to comfort children in times of need, for this is the Teddy Bears forte.

Teddy Bear advertising ephemera is always worthy buying, especially if the items are in good condition, as it is always very desirable and often collected by Teddy Bear collectors who are looking for special items of Teddy ephemera to add to their Teddy Bear collection.

I would just like to end this article by saying that the word of advertising certainly owes the Teddy Bear a huge big thank you.

 

 

 

 

About the Author

Gino loves fast cars, especially fast italian cars.  Gino also loves anything Italian. Gino also heads an old teddy bear site which is full of adorable old teddy bears and their friends.

Please visit his website at www.ginosbears.co.uk

Interview with Elementz(hes like a big teddy bear)

Wilton 2304-1050 101-Piece Cookie Cutter Set $11.15 Christmas, Halloween, Easter, Valentine’s Day…cookie cutters for every season, and more! With a complete set of letters and numbers, designs for cowboys, stars, cars and animals, you’ll be ready for any occasion. Durable plastic cutters come in a convenient storage container. Hand wash. (2-1/2 to 6-1/4)…

New York Giants Ceramic Soup Tureen $33.99 Dish up some football fun with this full color 9″ x 8 1/2″ ceramic soup tureen with ladle designed to resemble the team helmet. The officially licensed soup tureen can also be used as a cookie jar or candy dish….

Wilton Cake Pan: Stand Up 3D Cuddly Bear Mold $30.99 Five innovative decorating ideas on one box! Two piece pan takes 6-1/2 cups of firm, textured batter. Includes 6 clips, heat-conducting core and instructions. Pan is 9-1/2 x 8-5/8 in. deep. Aluminum….

Elv1s 30 #1 Hits $4.40 Elvis 30 # 1 Hits Elvis Presley 01 – Heartbreak Hotel 02 – Don´t Be Cruel 03 – Hound Dog 04 – Love Me Tender 05 – Too Much 06 – All Shook Up 07 – (let Me Be Your) Teddy Bear 08 – Jailhouse Rock 09 – Don´t 10 – Hard Headed Woman 11…

Potty Power – For Boys & Girls $8.90 Initiates and motivates children’s interest in toilet training.Genre: Children’s VideoRating: NRRelease Date: 25-MAY-2004Media Type: DVD…

So Big – Activity Songs For Little Ones $12.03 So Big Cd…

FunToSee Tatty Teddy Room Decals, Big Bear $26.00 Decorate walls and furniture with lovable Tatty Teddy room decals. This traditional collection includes 2 identical sheets, each with a huge, peel and stick, Tatty Teddy decal, plus bows and patterned dot accessory decals. This much loved character will look gorgeous above a crib or bed, or to add some fun to blank walls above a closet or between furniture. Tatty Teddy room sticker designs complem…

Big Wild Horses Scrollsaw Plan (Woodworking Plan) $8.00 Includes full size plans for this large display of galloping wild horses. The finished size is 32″ wide by 10″ tall….

Kwaii Collection Teddy Bear Knob $12.25 Kwaii Collection Teddy Bear Knob. 1″ x 1 3/4″ x 1″ Proj. Shown In Antique Pewter Finish. Special Order: 3-4 Weeks For Delivery….

Dora the Explorer – Dora’s Ultimate Adventure Collection $23.75 The Dora the Explorer: Dora’s Ultimate Adventures DVD Collection features the following previously released DVD titles: “Map Adventures” “City of Lost Toys” and “Rhymes and Riddles”. We will not be re-mastering these DVDs.DVD Features:Nick Jr. Parents’ GuideFlashcardsOobi- the Friend Who’s Always With YouDora’s Riddle GameBilingual FlashcardsSystem Requirements: Running Time: 294 Min. Discs: 3 R…

A Big Surprise $12.15 New – Leela brings an unexpected guest to the Teddy Bears’ Picnic.

A Big Surprise $12.22 New – Leela brings an unexpected guest to the Teddy Bears’ Picnic.

Antique and Modern Teddy Bears: 1st Edition $32.49 New – Teddy bears are big business and attract up to 80,000 collectors at various shows held around the U.S. This is the only guide that covers all bears–antique, modern, foreign and domestic. 8-page color insert.

Antique and Modern Teddy Bears: 1st Edition $34.49 New – Teddy bears are big business and attract up to 80,000 collectors at various shows held around the U.S. This is the only guide that covers all bears–antique, modern, foreign and domestic. 8-page color insert.

Antique and Modern Teddy Bears: 1st Edition $26.23 New – Teddy bears are big business and attract up to 80,000 collectors at various shows held around the U.S. This is the only guide that covers all bears–antique, modern, foreign and domestic. 8-page color insert.

BEE Happy Bumble Bee Plush $19.99 Our happy bumble bee plush is all the buzz! Ready to deliver smiles to all your busy bees, and for any occasion, this cute and cuddly bumble bee with fuzzy wings and an adorable smile will make their day sweeter than honey. Cheerful bumble bee plush in yellow and black is ready to make their day sweet Fun and fuzzy, he lays on his belly and has a big smile and black wings Perfect for birthdays, get well, or just because days Measures 13″L x 10.5″W x 6″H Safe for ages 3 and up

BEE Happy Bumble Bee Plush $19.99 Our happy bumble bee plush is all the buzz! Ready to deliver smiles to all your busy bees, and for any occasion, this cute and cuddly bumble bee with fuzzy wings and an adorable smile will make their day sweeter than honey. Cheerful bumble bee plush in yellow and black is ready to make their day sweet Fun and fuzzy, he lays on his belly and has a big smile and black wings Perfect for birthdays, get well, or just because days Measures 13″L x 10.5″W x 6″H Safe for ages 3 and up

Bearmaking 101: An Ins Bear ational Course $15.45 Enjoy the adventures of a charming teddy bear family as they lead you through the enchanting process of crafting cuddly friends. As you work through the projects in this irresistible beginner’s course, you will learn skills that build upon each other. Start with a basic bean bear, so precious with his big felt nose and floppy body: though it uses only one pattern piece, it will teach you to make a center-seamed head and attached ears, necessary for all the projects. Progress through making a gallery of teddy bear hand puppets; lovable jointed teddy bears, in a great size for dressing up; marionette teddy bears to make dance; and appealing tiny baby teddies. Includes full-color photographs, sometimes showing how the same bear would look made in different materials; galleries of bearish ideas; patterns; technical instructions; handy tips; and adorable true teddy tales.

Big Bear $69.99 Tons of fun, tons of smiles. That’s what your special someone will experience when you send our colossal and cuddly plush bear. He’s ready to be adored, and ready to help you express yourself perfectly no matter what the occasion. Adorable, enormous plush tan bear arrives wearing a stylish red satin ribbon around his neck Measures a huge and huggable 31″H Safe for ages 3 and up

Big Bear $69.99 Tons of fun, tons of smiles. That’s what your special someone will experience when you send our colossal and cuddly plush bear. He’s ready to be adored, and ready to help you express yourself perfectly no matter what the occasion. Adorable, enormous plush tan bear arrives wearing a stylish red satin ribbon around his neck Measures a huge and huggable 31″H Safe for ages 3 and up

Big Brother Star Plush Teddy Bear $19.95 Big Brother Star Plush Teddy Bear Give this personalized Big Brother Star Plush Teddy Bear to any new big brother. Choose fromnbsp;4 color teddy bears#44; Brown#44; White#44; Pink or Blue#44;nbsp;of our best sellingnbsp;Plush Teddynbsp;to make a very special gift. Personalized this adorable teddy bear and t-shirt with any name and please specify “little”#44; “middle”nbsp; or “big”.

Big Grizzly Plush Stuffed Bear Toy Gift Doll 51inch(130cm) $63.3 A 51 huge stuffed teddy bear, brand new in very good quality. Made of premium soft plush and filled with 100% PP cotton, the stuffing is very full. So cute, so soft. Fantastic gift to your lover or kids.

Big Grizzly Plush Stuffed Bear Toy Gift Doll 51inch(130cm) $102.69 A 51 huge stuffed teddy bear, brand new in very good quality. Made of premium soft plush and filled with 100% PP cotton, the stuffing is very full. So cute, so soft. Fantastic gift to your lover or kids.

Big Sister Heart Plush Teddy Bear $19.95 Sister Personalized Bear – Personalized Big Sister Heart Teddy Bear The birth of a new child is a glorious event; celebrate this special time by giving this Personalized Big Sister Heartnbsp;Plush Teddy Bearnbsp;to the new big sister. Choose from 4 colors#44; Brown#44; White#44; Pink or Blue Teddy Bears. Personalized this adorable teddy bearnbsp;with any name and please specify little#44; middlenbsp;or big. nbsp; Your Personalizednbsp;Sister Teddy Bearnbsp;isnbsp;surface washable and safe for all ages. Includes FREE Personalization. Choose from 4 colors#44; Brown#44; White#44; Pink or Blue#44; add any name and please specify little#44; middle or big.

Billy’s Big-Boy Bed $25.85 New – Billy isn’t quite ready to make the move from his crib to his new, big-boy bed. By placing one of his six teddy bears in the bed each night, until he is alone in his crib and decides to join them, Billy is able to wean himself from his crib. Text accompanied by watercolor illustrations.

Billy’s Big-Boy Bed $17.21 New – Billy isn’t quite ready to make the move from his crib to his new, big-boy bed. By placing one of his six teddy bears in the bed each night, until he is alone in his crib and decides to join them, Billy is able to wean himself from his crib. Text accompanied by watercolor illustrations.

Birthday Sticker Value Pack $4 Big on birthdays? This value pack is for you! You’ll receive over 200 stickers on seven different sheets. Sticker designs include words such as “Celebrate!” as well as teddy bears, stars, presents, cakes, balloons, confetti and more. Like all our stickers, this entire set is acid and lignin free and perfect for scrapbook pages! <li>Set of 220; largest is 2 3/4″ x 4 1/4″ <img src=/images/us/local/page_specific/custom/toy_warning_20px.gif> CHOKING HAZARD&#151Small parts.Keep out of reach of children under 3 years.

Buster the Love Pup $39.99 This won’t just be puppy love! Our plush sheepdog comes with a ton of smiles, for a truly sweet gift that your one-and-only will adore. Lovable, huggable plush sheepdog arrives wearing a red bandana around his neck Big floppy dog has white shaggy fur with gray ears and a gray spot on his back Fun and flirty gift is sure to create lasting smiles Plush measures 9.5″H x 19.5″W x 20″L and is safe for ages 3 and up

Buster the Love Pup $39.99 This won’t just be puppy love! Our plush sheepdog comes with a ton of smiles, for a truly sweet gift that your one-and-only will adore. Lovable, huggable plush sheepdog arrives wearing a red bandana around his neck Big floppy dog has white shaggy fur with gray ears and a gray spot on his back Fun and flirty gift is sure to create lasting smiles Plush measures 9.5″H x 19.5″W x 20″L and is safe for ages 3 and up

Chloe the Topaz Fairy $5.36 New – Jack Frost is up to no good again! This time, he’s stolen the seven jewels from Queen Titania’s crown. Without them, the Jewel Fairies can’t do their jobs. The magic in Fairyland is fading fast! The magical topaz can change girls into fairies, goblins into teddy bears, and pumpkins into pineapples. But when it falls into the wrong hands, it means big trouble for Chloe the Topaz Fairy! Find the sparkly jewel in each book and help bring the magic back to Fairyland!