Teddy bears

Europe (France And Germany) Has Very Low Online Gluten Free Demand, See Why

France and Germany are expected to have large online gluten free search demand values, but they don’t.  Search volumes for Nov 2009 gluten free associated search term volumes were found and the results shown in the tables below:

 

France / French TOP TEN (Both English and French searches)

FRANCE – English speaking

Terms…………….……NOV 09 Volumes

Gluten………………….5400

gluten free…………..1900

celiac…………………….590

celiac disease……….320

gluten recipes……….260

gluten free diet………210

gluten free recipes…210

wheat gluten………….210

gluten diet……………..210

wheat free………………210

 

FRANCE – French speaking

Terms……………………….NOV 08 Volumes

gluten intolerance……  2900

intolerance gluten……..2900

gluten free………………..2400

free gluten………………..2400

gluten allergies………….390

corn gluten……………….390

celiac disease…………….390

wheat gluten……………..320

wheat free………………….260

gluten free bread……….140

 

When compared to analysis for any of the leading gluten free online demand markets such as Australia, USA, Canada or UK, these volumes are INCREDIBLY small. Even for Australia with a population just over 20 million, the term gluten free itself has 165,000 searches. So instead of providing a top 50 analysis, the top 10 terms for Germany and France will be considered.

As for every other country, the generic ‘gluten free’ terms (in English searches) ranks the highest, followed by a celiac associated terms. Most of the terms and the order that compose the standard seven gluten free groups for other countries are present (see typical analysis for Australia).

The French speaking searches (those on the Google French website) show a slightly different pattern. The emphasis seems to be more on the celiac disease than on generic gluten free terms. This usually means that a market is very immature.

 

GERMAN TOP TEN (Both English and German speaking searches)

GERMAN – English speaking

Terms…………………….NOV 09 VOL

gluten free……………..2900

free gluten……………..2900

celiac………………………880

celiac disease……..….480

gluten recipes…………320

wheat free……………..320

sprue……………………..320

wheat gluten…………..320

gluten free recipes….260

gluten bread……………210

 

GERMAN – German speaking

Terms…………………….NOV 08 VOL

gluten free………….….2900

free gluten………….….2900

gliadin……………………1900

celiac disease…………1000

wheat gluten…………..260

wheat free……………..260

gluten free diet………140

gluten free bread……110

food gluten……………..110

gluten free recipes……91

 

The German – English speaking search volume order is similar to the France – English speaking order. Gluten free generic terms occupy the first two volume ranks followed by celiac associated terms.

However unlike the French – French speaking keyword list, the German, German speaking volumes show a similar pattern to their English speaking volumes – ie gluten free followed by celiac associated terms.

Why are the European Gluten Free Online Searches so low?

Sales data from actual gluten free product sales in European countries is scant.

The internet penetration (usage) is around 58% in France and 63% in Germany and Google has over 80% market share in both countries – so these results are the lions share of usage patterns. This means that the tables very likely represent the majority of gluten free searches made in these countries.

The reason that gluten free searches may be so low are that celiac disease may have gone untreated in these countries or that celiacs ‘make do’ with preparing their own home meals without gluten based products.

The following excerpts from various websites suggest that poor gluten free food distribution may also be a reason that gluten free it is relatively unknown in eastern European countries.

A euromontior.com report summarises its findings for specific European countries as:

FRANCE: Food intolerance is largely unacknowledged but Gluten-free leads the way with Specialist shops and pharmacies dominate sales. In Germany awareness of food intolerances is still low, however GF benefits from wider product range. In ITALY Growth is said to be held up by limited distribution but GF products are on the rise. Ref 1

A GF blog (ref 2) discusses personal experience in travelling these countries. In Germany, “GF products such as bread, pasta, cookies are sold only in shops called “Reformhaus”, that are located in towns. Some supermarkets offer just GF bread, but this is really rare”

In Italy: “ GF products are on sale mainly in pharmacies located in big towns. (housing a wide range of GF products). It is also possible to buy products in some supermarkets chains. There is no price difference, but the choice of products is better at pharmacies where the Italians can spend their medical prescription.”

An article on celiac.com (ref 3) “My travels were in southern France (the Dordogne/Lot/Vezere area, the Luberon, Provence, Carcassonne). We shopped frequently and I combed grocery stores in larger cities, including Avignon and Toulouse, smaller ones, such as Apt, and tiny villages and hill-towns for gluten-free options. In general, groceries, including the big chains such as Hyper Champion, did not seem to carry exclusively gluten-free products, such as baked goods, and I had to watch for hidden gluten in many brands.”

 

CONCLUSIONS

Online Gluten free searches in European cities (French and German) remain exceptionally low. As Europeans are believed to be particularly susceptible to celiac disease (they carry the celiac responsible genes), it is believed that low diagnosis levels and a propensity to still cook at home or avoid gluten dishes when eating out has created such a low online demand.

 

References

 Ref 1   http://www.euromonitor.com/Global_Market_for_Food_Intolerance_Products_At_War_With_Our_Food?print=true

Ref 2      cye.freehostia.com/…/Travel_Guide_Coeliac_Youth_of_Europe.pdf

Ref 3      http://www.celiac.com/articles/21485/1/France-sans-Pain-How-to-Travel-Gluten-Free-in-France/Page1.html 

About the Author

In the last few years I have had a strong interest in e-marketing and website optimization. My strongest desire is to be working in the sustainability industry which causes large reductions in greenhouse gases. Save the planet, save the people. Find other great gluten free articles at www.glutenfreepages.com.au or visit my Market Analysis site www.brucedwyer.com CHEERS!

Crochet accessories for Kids part1 PDF Pattern

Adobe Photoshop Elements 10 $52.97 Organize edit create andshareProductInformationAdobe Photoshop Elements 10 lets you celebrate your unforgettablemoments with high-quality consumer photo-editing software. Powerful editing options make great photos a snap – and youcan quickly share in unique ways in print on the web and on mobiledevices.  Get even more editing power and greater ease of useto make all of your photos look a…

Manga Studio EX 4 $79.81 Manga Studio EX 4.0 delivers powerful, cutting edge features for Manga and Comic artists alike. Manga Studio EX 4.0 offers thousands of screen tones, professional coloring tools, built in 2DLT and 3DLT rendering capabilities, advanced vector tools and image filters. Manga Studio EX is the leading comic software worldwide, making it the ideal tool for professional Comic and Manga artists. Indu…

Adobe Photoshop Elements 10 Upgrade $73.24 Adobe Photoshop Elements 10 for Mac & Windows is a comprehensive yet simple solution to managing, enhancing, and sharing your digital photos and video clips. The software supplies all the tools you need to crop photos, add effects & text, create online albums, and upload photos & videos to your favorite social-networking sites. With Guided Edits, you get step-by-step assistance with many common ta…

Schlage BE365VCAM716 Camelot Keypad Deadbolt, Aged Bronze $121.21 Experience the Freedom of Keyless Convenience No more hiding keys under the doormat. No more losing, forgetting, or making extra keys time and time again. Step up to a more secure and flexible solution with a Schlage Residential Keypad Deadbolt. Install a new keypad deadbolt yourself–with nothing more than a screwdriver. You’re free to add, change, or delete user codes in just seconds–and t…

Livescribe 4 GB Pulse Smartpen Refurbished (APA-90004-01) $149.95 The Livescribe 4 GB Pulse Smartpen (refurbished version) makes it easy to take notes without lugging your laptop around. With the ability to record everything you hear, say, and write, this handy tool links your audio recordings to your notes to help you retain and organize important information. And it’s easy to use–to replay the recorded audio, simply tap directly on your notes. 4 GB Puls…

Peerless Articulating Arm 22 – 40 Inches LCD, Black $219.99 The PA740 from Peerless is a versatile mount for your display, letting you position your screen exactly where it needs to be with quick and easy adjustment, and hiding those ugly cables out of the way. Position your screen exactly where it needs to be with quick and easy adjustment. Click for feature diagram. One-touch tilt allows adjustment of +15/-5° without the use of …

Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! $9.18 Anthony Robbins, the nation’s leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life. The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover…

Solve Your Child’s Sleep Problems: New, Revised, and Expanded Edition $6.83 Does your child Have difficulty falling asleep? Wake in the middle of the night? Suffer sleep terrors, sleepwalking, or nighttime fears? Have difficulty waking for school or staying awake in class? Snore, wet the bed, or head bang? In the first major revision of his bestselling, groundbreaking classic since it was published twenty years ago, Dr. Richard Ferber, the nation’s foremost autho…

Reinventing Your Life: The Breakthough Program to End Negative Behavior…and FeelGreat Again $8.77 Two of America’s leading psychologists, Jeffrey E. Young, Ph.D., and Janet S. Klosko, Ph.D., show readers how to free themselves from negative life patterns. Written with compassion as well as clinical insight, this thought-provoking book guides readers through the process of identifying “life traps.” For example, “Do you put the needs of others before your own? Are you drawn into relationships wi…

Drip Dot Swirl: 94 Incredible Patterns for Design and illustration $1.99 Royalty-Free Patterns Included on DVD for Your Use!Take one tablespoon of Jackson Pollack, mix in two cups of M.C. Escher, sprinkle in a pinch of William Morris, and you’ll get Drip Dot Swirl.An exceptional resource for creatives who love pattern, but can’t devote hundreds of hours to developing swatches, Drip Dot Swirl is an amazing library that contains 94 original vector patterns. Styles range from intricate knotwork to subtle florals to retro wallpaper to alien-inspired mazes. The patterns are equally useful for personal or professional projects.This eye-popping book and DVD feature handcrafted vector patterns which tile seamlessly. With examples from ten artists, you’ll see how top designers and illustrators use the patterns in various projects. The DVD contains all 94 source files in vector EPS format (with three color options per pattern), swatch libraries and PDF tutorials on how to use the files. Both beginners and advanced design professionals will be able to jump right in.Drip Dot Swirl explodes with unique illustrative patterns. The diverse selection to choose from will help jump-start your imagination. It’s a resource that can be used again and again, for brochures, scrapbooks, illustrations, website backgrounds, textiles, crafting, altered art and more. Designers and illustrators who want to wield the power of pattern will keep this book handy.

Starting Out?: Chess Tactics and Check $23.95 If you’ve enjoyed reading our chess books, wait until you’ve seen what’s on this CD! Everyman Chess are delighted to be able to provide you with Starting Out: Chess Tactics and Checkmates in a format ideal for computer viewing. This will enable you to link to all the chess games, commentary and text from the original book, and replay and interact with the moves easily onscreen. In addition we also present you with the complete book in pdf format.Once you have figured out the rules, what is the next step up the chess ladder? This entertaining work provides you with the complete answer. Renowned chess teacher Chris Ward explains the crucial checkmating patterns, plus a large assortment of tricks and traps. Learning chess tactics is fun and one of the quickest ways of improving your chess. With the help of a Grandmaster, you will be ready to unleash your tactical weapons in your chess battles.*An ideal chess tactics and checkmates guide for the improving player*Written by a distinguished chess author*Full of notes, tips and warnings to help the readerChris Ward is a Grandmaster and a former British Champion. He is a popular author thanks to his attractive and humorous style. His earlier works for Everyman Chess include It’s Your Move and the best-selling Improve Your Opening Play.This CD contains Starting Out: Chess Tactics and Checkmates in ChessBase format and pdf format.System requirementsPentium; Windows 95/98/2000/ME/XP; 32MB RAM; CD-drive.Viewed with Chessbase 6.0 and above; Chessbase Light (free download) and other Chessbase playing programs such as Fritz.